This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780814471302.

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Bibliographic Details

Title

The Get-Started Guide to M-Commerce and Mobile Technology

Publisher

American Management Association

Publication Date

2002

Language

English

ISBN 10

0814471307

ISBN 13

9780814471302

Binding

Soft cover

Condition

Poor

Weight

450 grams

Seller catalogs

Business

About this title

Synopsis

PDAs, Internet phones, web pads -- wireless is here in a big way. But just because potential customers have "unplugged" themselves doesn't mean you can't reach them. The best news is, you don't need a lot of computer expertise to capitalize on the snowballing mobile commerce trend.

The Get-Started Guide to M-Commerce is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. From deciding whether or not to "go mobile" to the do's and don'ts of implementing m-commerce technology, this accessible guide offers a reader-friendly overview of issues like:

* Evaluating multiple m-commerce options * Adapting HTML for the possibilities and limitations of mobile device displays * Creating HDTML and WAP pages * Guaranteeing secure transactions and customer privacy

and many more, including how to shift to wireless internal networking, and how to advertise your business to customers on the move.

About the Author

Danielle Zilliox (Los Angeles, CA) is a technical writer and business consultant, and the author ofThe Get-Started Guide to E-Commerce (AMACOM: 0-8144-7117-X).

"About this title" may belong to another edition of this title.

Store Description

Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.

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Anybook Ltd.
28 West End,, Burgh le Marsh,, Lincolnshire, PE24 5EY, United Kingdom

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Terms of Sale

Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.

Registered Offices:
28 West End,
Burgh le Marsh,
Lincolnshire,
PE24 5EY
UK

Customer Services:
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Lincoln
LN2 4HX
UK

Email Address: sales@anybook.com
Telephone Number: +44 (0) 115 888 2269
Authorized Representative: Ms. Claire Williams

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