Get Together: How to Build a Community with Your People

A practical and heartfelt guide to cultivating a community, online or IRL.

Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them.

In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community, including:

• How to rally the first people
• How to get people talking
• How to attract new, authentic folks
• How to develop leaders and expand globally.

The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.

Bailey Richardson brings her expertise as a storyteller and researcher to People & Company, an agency that helps organizations build communities. People & Company has supported the creation and ongoing care of communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. Richardson has helped shape the communities around Instagram, IDEO, and Pop-Up Magazine. She lives in New York.

Kevin Huynh breathes strategy and structure at People & Company, an agency that helps organizations build communities. People & Company has supported the creation and ongoing care of communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. Huynh advises groups that build empowered communities and in the past operationalized CreativeMornings, rolling out events to 100 cities. He lives in New York.

Kai Elmer Sotto focuses on how true communities fuel growth for companies at People & Company, an agency that helps organizations build communities. People & Company has supported the creation and ongoing care of communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. Sotto helped pioneer Facebook's growth discipline and launch Instagram's business internationally. He lives in New York.