Get the Word Out: Ready-to-Use Communication Tools & Ideas for Asset Builders Everywhere Josephson, Karolyn; Davis, Kalisha and Hon, Kathryn L

Communicate the assets to the masses with ease! If you’d like to mobilize a large group of people to start a lifelong youth initiative, then you’ll need this new communication resource kit! Get The Word Out makes it easy for anyone to convey the asset message through local media, create common communication pieces like press releases and flyers, and inspire others to become aware of and interested in asset building. The kit also shows you ways to network and recruit asset champions for a more organized, influential initiative. Some highlights include:

• How to easily plan and implement creative tactics;
• Sample letters, flyers, press releases, print advertisements, radio/PSA scripts;
• An introduction to the concepts of social marketing;
• Success stories and group discussion ideas;
• Resources references for additional information.

Get The Word Out features ready-to-use articles, a set of press releases, letters to the editor, newspapers columns, radio/PSA scripts, print advertisement, invitations, and more ideas and examples for promoting the asset message.

New! The ready-to-use materials, including asset articles and press releases are available in electronic format on Search Institute’s Web site. Access to these files is obtained through a password found in the book.

Best Use: Get The Word Out works best for community and organization leaders who want to share the asset message with a broader audience.