Ghauri: Research Methods in Busi_p4
Ghauri, Pervez; Gronhaug, Kjell
ISBN 10: 0273712047 ISBN 13: 9780273712046
Published by Financial Times Prentice Hall (a Pearson Educ, 2010
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About this Item
Description:
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0273712047I5N00
Synopsis:
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
The following online resources support the text:
For Instructors: PowerPoint slides
About the Author:
Dr. Pervez Ghauriis Professor of International Business at Kings College London.
Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Ghauri: Research Methods in Busi_p4
Publisher: Financial Times Prentice Hall (a Pearson Educ
Publication Date: 2010
Binding: Paperback
Condition: Fair
Dust Jacket Condition: No Jacket
Edition: 4th Edition