Gladwell Tipping Point Classic Series: How to trigger pop (new version)(Chinese Edition)

为什么有些观念、产品能突然流行？如何引发流行潮？《引爆点》一书精彩诠释了种种奇特现象，将彻底颠覆人们对于产品营销和创意传播的传统目光。 　　《格拉德威尔经典系列·引爆点：如何引发流行（新版）》是《纽约客》怪才格拉德威尔的一部才华横溢之作。他以社会上突如其来的流行潮为切入点，从全新角度探索了控制科学和营销模式。他认为，思想、行为、信息及产品常会像传染病爆发一样迅速传播。正如一个病人就能引起全城流感；几位涂鸦爱好者能在地铁掀起犯罪浪潮；一位满意而归的顾客还能让新开张的餐馆座无虚席；发起小规模流行的团队能引发大规模流行风暴。这些现象均属“社会流行潮”，它达到临界水平并爆发的那一刻，就是一个“引爆点”。 　　格拉德威尔走访了宗教团体、成功的高科技公司以及全球*优秀的推销员，他分析了几种有利于开创流行潮的性格特征，剖析了种种极具感染力的事件，如各种风尚、吸烟现象、儿童电视、商业广告等，并阐明背后的导火索，揭示出引发流行并保持势头的原则和方法。这样的引爆点，正是你想成为出色的父母、市场部经理、政策制定者和生意人的秘诀所在！HardCover. Pub Date :2014-04-01 Pages: 288 Language: Chinese Publisher: CITIC Publishing House why some ideas. products can suddenly popular? How to raise popular tide? Tipping point. a wonderful book all sorts of strange interpretation of the phenomenon. the eyes of the people to overturn the traditional product marketing and creative communications. Tipping point is the New Yorker-for a talented geeks Gladwell. He's popular with the sudden influx of society as a starting point. from a new perspective to explore the control of science and marketing. In his view. thinking. behavior. information and products often spread like an infectious disease outbreak as quickly. As a patient can cause flu throughout the city; several graffiti enthusiasts can set off a wave of crime in the subway; One and satisfied customers but also make new restaurant was packed; initiate small-scale p...