Global Aspects of Reputation and Strategic Management (Research in Global Strategic Management, 18)

Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another.  

David L. Deephouse is the Foote Professor of International Business/Law at the University of Alberta, Associate Dean for PhD Programs and Research, and International Research Fellow of the Oxford University Centre for Corporate Reputation. His research interests include legitimacy, media, and strategic positioning.