Global Business Game : A Simulation in Strategic Management and International Business

Shipp, Libby, Bloom, Robert M., Wolfe, Joseph A., Szilagyi, John, Pruitt-Schenck, Katherine

ISBN 10: 0324003749 / ISBN 13: 9780324003741

Published by Cengage South-Western, 1999

About this Item

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 15336875-20

Bibliographic Details

• Title: Global Business Game : A Simulation in Strategic Management and International Business
• Publisher: Cengage South-Western
• Publication Date: 1999
• Language: English
• ISBN 10: 0324003749
• ISBN 13: 9780324003741
• Edition: Bk.
• Condition: Good
• Weight: 1.001 pounds

About this title

Synopsis

Based on the hotly contested television industry, the Global Business Game is an adventure in strategic management and international business. Students take over management of a television manufacturer that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. They must make marketing, financial and production decisions that affect among other things: the perceived quality of goods, shareholder value, and bottom-line profits. As students decide whether or not to enter new markets or develop new products, they have the option of conducting various market research studies. These exercises will challenge students and serve them for years to come as they practice in the new-world economy.

About the Author

Joseph Wolfe Ph.D. New York University's Stern School of Business in Management has actively researched and practiced experiential teaching methods in both their business games and case research forms. He is Professor Emeritus University of Tulsa and President of his consulting firm Experiential Adventures LLC.