Global Business Innovations

This book explores emerging strategies, innovative practices, and transformative frameworks that enable organizations to thrive in complex global markets while fostering diversity, equity, and sustainable development.

The book features research papers, case studies, and practical insights covering financial innovations, marketing strategies, human resource management, data analytics, operations, and strategic management. Through scholarly insights and practical perspectives, it examines how inclusive business models, responsible innovation, and sustainable expansion collectively shape the future of global business ecosystems, advancing critical understanding of the opportunities and challenges in building resilient, equitable, and future-ready organizations It examines how cutting-edge technologies―including artificial intelligence, digital transformation, and blockchain―are reshaping industries while fostering inclusivity and global expansion. The volume integrates multidisciplinary perspectives, highlights emerging economies, and prioritizes human-centric innovation models that align social responsibility with digital transformation and global market opportunities.

This book is an invaluable resource for scholars, industry leaders, consultants, graduate researchers, policymakers, and entrepreneurs engaged in shaping the future of management, innovation, and global development.

Sapna Rakesh is one of the leading practitioners in Management Education and an accomplished educationist in India. She holds a Ph.D degree in the area of Marketing from Kurukshetra University, India. She has been in the leadership position at reputed B-Schools in India for the last 15 years. At present, she is the Director at GL Bajaj Institute of Management and Research, Greater Noida, India. Dr. Sapna Rakesh has been fortunate to have worked for diversified opportunities and roles to develop myself as a promising academic and administrative head. Educational Leadership Research, Training and Development, Teaching and Mentoring, Administrative Excellence, Team Management, and Change Leadership are her area of excellence. She has been instrumental in developing an understanding of student behaviour, brand building measures, academic systems and research, leading to superior skill development and placement output.

Adarsh Garg is an accomplished academician and researcher with over 26 years of distinguished experience spanning teaching, research, consultancy, industry engagement, and academic administration. She earned her Doctorate in Information Technology from Guru Gobind Singh Indraprastha University, Delhi, and has consistently contributed to the advancement of technology-enabled management education and interdisciplinary research. Currently serving as Professor of Data Analytics and Information Technology at GL Bajaj Institute of Management and Research, Dr. Garg has been associated with several prestigious academic and corporate institutions, including Wipro, GE, Institute of Management Technology Ghaziabad, and Punjabi University. Her rich blend of academic scholarship and industry exposure has enabled her to bridge the gap between theoretical frameworks and practical business applications.

Shiv K. Tripathi has two and half decades of experience in teaching, research, and higher education management. He has been Vice Chancellor at Atmiya University, India. Formerly, Shiv has served in different roles in India and abroad including: Professor and Dean at IIHMR University, Jaipur; Executive Director (Management) at Chandigarh University, Mohali; Senior Professor and Dean at CMR University, Bengaluru; Vice Chancellor at Mahatma Gandhi University, Meghalaya; Professor and Dean (Strategic Planning and International Relations) at CMR University, Bengaluru; Professor and Head of Business Studies at Mzumbe University Dar Es Salaam Campus (Tanzania); and Dean, Faculty of Management at VBS Purvanchal University (India). Dr. Tripathi has been visiting faculty/ researcher to: Coventry University (UK) and Indian Institute of Foreign Trade (India) programs in Tanzania; HEC, Paris; University of Witwatersand, South Africa; ISAE, Brazil; and Birla Institute of Technology and Science (BITS) Pilani.