Ancien livre de biblioth�que. Petite(s) trace(s) de pliure sur la couverture. L�g�res traces d'usure sur la couverture. Salissures sur la tranche. Edition 1997. Ammareal reverse jusqu'� 15% du prix net de cet article � des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations.

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Bibliographic Details

Title: Global Business Strategy: An Introduction
Publisher: Cengage Learning EMEA
Publication Date: 1997
Language: English
ISBN 10: 0415119790
ISBN 13: 9780415119795
Binding: Softcover
Condition: Tr�s bon

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Synopsis

This text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for succcesful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.

Review

1. Introduction PART 1: THE ENVIRONMENT, GROWTH AND DEVELOPMENT OF INTERNATIONAL FIRMS 2. The Evolution of International Firms 3. International Production and Investment Trends 4. The Environment of International Business 5. The International Trading Environment 6. Explanatory Paradigms of International Production 7. Competitive Advantage of Nations PART 2: INTERNATIONAL BUSINESS STRATEGY AND MANAGEMENT 8. Strategic Planning and Management in International Firms 9. International Business Strategy 10. International Business Strategy Methods and Implementation 11. International Location, Entry and Development Decisions 12. International Organizational Structure 13. International Human Resource Management and Culture 14. Evaluation, Conclusions and the Future of International Business

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English below. Ammareal est une librairie professionnelle sp�cialis�e dans le livre d?occasion. Nous exp�dions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et acad�miques. Nous reversons jusqu?� 15% du prix de vente de chaque livre � des organisations caritatives, des biblioth�ques et des associations luttant contre l?illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons. Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.

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