Global Business Value Innovations : Building Innovation Capabilities for Business Strategies

Anshu Saxena Arora

ISBN 10: 3319779281 / ISBN 13: 9783319779287

Published by Springer International Publishing, 2018

About this Item

Druck auf Anfrage Neuware - Printed after ordering - This edited collection is a uniquely positionedcontribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

Seller Inventory # 9783319779287

Bibliographic Details

• Title: Global Business Value Innovations : Building Innovation Capabilities for Business Strategies
• Publisher: Springer International Publishing
• Publication Date: 2018
• Language: English
• ISBN 10: 3319779281
• ISBN 13: 9783319779287
• Binding: Buch
• Condition: Neu
• Dimensions: 216W x 153H x 14D millimeters 216 millimeters width by 153 millimeters height by 14 millimeters depth
• Weight: 338 grams

About this title

Synopsis

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

About the Author

Anshu Saxena Arora is Associate Professor of Marketing at the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. With more than a decade of industrial and academic experience, Anhsu is the Senior Editor of Marketing for the International Journal of Emerging Markets.

Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the Management department and directs the International Business Management Master Program. Sabine is also Head of the school’s Assessment of Learning Committee and has previously worked in both specialist and management positions at Dresdner Bank and Allianz Group in Germany.

Jennifer J. Edmonds is the Associate Dean in the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. Jennifer is an Associate Professor in Statistics and Operations Management and is interested in efficiency, sustainability, and a betterworkplace.