Global Competitive Strategy
Language: English
Published by Cambridge University Press, 2007
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
US$ 10.77
Quantity: 2 available
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Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.…
Seller Inventory # CIN0521880815VG
- Title
- Global Competitive Strategy
- Author
- Daniel F Spulber
- Publisher
- Cambridge University Press
- Publication year
- 2007
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0521880815
- ISBN 13
- 9780521880817
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World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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