Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This title is an essential guide for business to expand their goods, services, process and IP’s into the global market.

Global Innovation offers encouragement to innovators, advice on essential preparation for exporters and export strategy including a five-point approach to identifying priority markets. The book is spilt into three parts:

Part One: ENCOURAGING INNOVATORS
Part Two: PREPARING TO EXPORT
Part Three: ADDRESSING TARGET MARKETS

The book also includes details of priority markets for export such as United States, France, Japan, Germany, China and more. With a Foreword by Chris Southworth, Secretary General, ICC United Kingdom and contribution from key industry experts this is an indispensable guide for business to expand their goods, services, process and IP’s into the global market.

About the Author

Jonathan Reuvid graduated in PPE at Oxford University, worked as an economist for the French national oil company, Total, and then in investment banking before taking up senior line and staff positions in industry including general management of a Fortune 500 multinational covering most Western European countries. Subsequently, Jonathan Reuvid engaged in joint venture development in China and a parallel career in business book publishing.

"About this title" may belong to another edition of this title.

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