Global and Local Trends in Media Innovation and Entrepreneurship (Routledge Studies in Media and Cultural Industries)

Global and Local Trends in Media Innovation and Entrepreneurship explores the cutting-edge technologies and entrepreneurial shifts transforming how media is created, distributed, and consumed worldwide.

The book offers readers a clear understanding of how emerging technologies―such as VR, AR, AI, the metaverse, and OTT platforms―are disrupting traditional media practices. Through real-world examples, case studies, and expert analysis, it bridges theory and practice to showcase how media innovation is driving new business models, reshaping audience engagement, and redefining global-local media dynamics.

A vital resource for media professionals, entrepreneurs, academics, and students, this book is designed for those seeking to navigate and leverage the evolving media landscape, whether for strategic insight, research, or innovation-driven practice.

Pallavi Mishra is an Associate Professor at the Amity School of Communication, Amity University Rajasthan, Jaipur. With over a decade of experience in academia and media, she specializes in media innovation, entrepreneurship, and immersive storytelling technologies.

Manju Kaushik is a Professor at Amity Institute of Information Technology (AIIT), Deputy Director of the Amity Innovation Incubator Centre, and President of the Institution’s Innovation Council at Amity University Rajasthan.