Global Luxury Trends: Innovative Strategies for Emerging Markets. This item is unavailable.
Language: English
Published by Palgrave Macmillan UK, 2012
- Hardcover
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- Title
- Global Luxury Trends: Innovative Strategies for Emerging Markets
- Author
- J. Hoffmann, I. Coste-Manière
- Publisher
- Palgrave Macmillan UK
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1137287381
- ISBN 13
- 9781137287380
- Edition
- 2013.
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
"Synopsis" may belong to another edition of this title.
About the Author
DR. JONAS HOFFMANN is Associate Professor of Marketing at SKEMA Business School in France. He has extensive experience
in consulting, executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is coeditor of Luxury Strategy in Action (Palgrave Macmillan).
DR. IVAN COSTE-MANIÈRE has extensive experience in the luxury industry; he has founded eight companies in the fragrance, watch and marketing sectors. He is Professor of Marketing at SKEMA Business School and Head of SKEMA's Master of Science in Luxury and Fashion Management. He is co-editor of Luxury Strategy in Action (Palgrave Macmillan).
in consulting, executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is coeditor of Luxury Strategy in Action (Palgrave Macmillan).
DR. IVAN COSTE-MANIÈRE has extensive experience in the luxury industry; he has founded eight companies in the fragrance, watch and marketing sectors. He is Professor of Marketing at SKEMA Business School and Head of SKEMA's Master of Science in Luxury and Fashion Management. He is co-editor of Luxury Strategy in Action (Palgrave Macmillan).
"About the title" may belong to another edition of this title.
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