How Global Markets Open: The SJP 8 Routes to Overseas Partner Development and Strategic Selection

After completing Global Medical Market: What Every Beginner Must Know, I found myself asking one important question: Are the eight routes for finding overseas partners that I discovered through more than a decade of firsthand experience in the global medical market applicable only to the medical field?
After much reflection, I realized that they are not. Although industries may differ, the fundamental process of finding overseas partners, building relationships, and opening new markets shares many common principles. With this conviction, I decided to organize these eight routes into a framework that could be applied across various industries, which led me to write this book, How Global Markets Open.
This book is based on the author’s experience in the global medical device market from 2015 to 2025, during which he signed a total of 90 overseas partner contracts and opened 68 new country markets. Through this journey, the author identified the major routes for overseas partner development and systematized them into the SJP 8-Route Global Partner Sourcing Framework.
Global markets do not open simply because a company has a good product. They do not open automatically just by participating in exhibitions, nor do they open easily by sending out large numbers of emails. Global markets open only when a company selects the right route for its own situation, meets trustworthy partners, and continues to execute with consistency.
This book helps readers view overseas market development not as a vague challenge, but as a process that can be strategically selected and executed. It will serve as a practical guide for companies seeking overseas partners, overseas sales professionals looking for realistic market development methods within limited resources, and anyone preparing to enter the global market.