Global Media Studies: An Ethnographic Perspective

ISBN 10: 0415314410 / ISBN 13: 9780415314411

Published by Routledge, 2003

About this Item

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Bibliographic Details

• Title: Global Media Studies: An Ethnographic Perspective
• Publisher: Routledge
• Publication Date: 2003
• Language: English
• ISBN 10: 0415314410
• ISBN 13: 9780415314411
• Binding: Paperback
• Condition: Acceptable

About this title

Synopsis

Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline.
Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics.

About the Author

Marwan Kraidy, Patrick D. Murphy