Global and Multinational Advertising

Basil G. Englis

ISBN 10: 0805813950 / ISBN 13: 9780805813951

Published by Psychology Press, 1994

About this Item

Global and Multinational Advertising | Basil G. Englis | Taschenbuch | Einband - flex.(Paperback) | Englisch | 1994 | Psychology Press | EAN 9780805813951 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 128443171

Bibliographic Details

• Title: Global and Multinational Advertising
• Publisher: Psychology Press
• Publication Date: 1994
• Language: English
• ISBN 10: 0805813950
• ISBN 13: 9780805813951
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 152H x 15D millimeters 229 millimeters width by 152 millimeters height by 15 millimeters depth
• Weight: 410 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

About the Author

Englis, Basil G.