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Bibliographic Details

Title: Global Operations and Logistics: Text and Cases
Publisher: Wiley
Publication Date: 1998
Language: English
ISBN 10: 0471120367
ISBN 13: 9780471120360
Binding: Hardcover
Condition: very_good

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Synopsis

This book addresses the process of global operations management-from strategic thinking all the way through planning and execution. It demonstrates the implications for the different functional areas involved like operations, marketing, and information systems and contains numerous cases from Europe, the U.S., Latin America, and Asia.

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