This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers:

foundational theories, and factors that shape the discipline
communication across cultures
trends affecting the public relations profession throughout the world.

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

About the Author

Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.

Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

Mooney's bookstore
Netherlands

Sale & Shipping Terms

Terms of Sale

Shipping Terms

Shipping rates from Netherlands to U.S.A.

Shipping rates from Netherlands to U.S.A.
Order quantity	14 to 21 business days	5 to 10 business days
First item	US$ 17.02	US$ 39.79

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.