The Global Sport Economy: Contemporary Issues (Routledge Research in Sport Business and Management)

ISBN 10: 0367151057 / ISBN 13: 9780367151058

Published by Routledge, 2019

About this Item

Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.

Seller Inventory # CHL7449022

Bibliographic Details

• Title: The Global Sport Economy: Contemporary Issues (Routledge Research in Sport Business and Management)
• Publisher: Routledge
• Publication Date: 2019
• Language: English
• ISBN 10: 0367151057
• ISBN 13: 9780367151058
• Binding: Hardcover
• Condition: Used; Very Good

About this title

Synopsis

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are.

Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour.

The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

About the Author

Michel Desbordes is Professor in Sports Marketing at the University of Paris-Saclay, France. As a Media Consultant, he is regularly consulted by BFM, France Télévisions, Europe 1, Le Monde and L’Équipe to discuss matters of sports business. He is also the Chief Editor of the International Journal of Sports Marketing and Sponsorship.

Pascal Aymar is Managing Director of his own consultancy company, Twins Coaching and Consulting, providing strategic advice to companies in the sporting goods industry at an international level. He is also Development Director for INSEEC, a French Management School, Vice-President of the Outdoor Sports Valley, and a non-executive Board Member of several sports companies in Europe.

Christopher Hautbois is Associate Professor at Université Paris-Saclay, France, where he oversees a master program in sport management. He is a specialist in sport and city branding as well as sports federations.