Global Strategic Management: The Essentials (Wiley Series in Management)

Vernon-Wortzel, Heidi; Wortzel, Lawrence H.

ISBN 10: 0471617881 / ISBN 13: 9780471617884

Published by Wiley, 1990

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

Seller Inventory # OTV.0471617881.G

Bibliographic Details

• Title: Global Strategic Management: The Essentials (Wiley Series in Management)
• Publisher: Wiley
• Publication Date: 1990
• Language: English
• ISBN 10: 0471617881
• ISBN 13: 9780471617884
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: good

About this title

Synopsis

Addresses central issues in the management of multinational and global corporations, an area of growing importance in the current age of restructuring, feverish competition, and political upheaval. Focuses on the dramatically different environment in which managers now function. Further, it examines the new and more sophisticated tools that will be needed in marketing, production, finance and control, and research and development in order to remain competitive. With 31 new readings written by a wide range of leading authors in the field, it contains indispensable advice for managers in the global setting.