Global Strategy

Mike Peng

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Language: English

Published by Cengage Learning Jan 2021, 2021

0357512367 / 9780357512364

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today's time-starved students in mind -- present current topics in every chapter.

Seller Inventory # 9780357512364

Title
Global Strategy
Author
Mike Peng
Publisher
Cengage Learning Jan 2021
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0357512367
ISBN 13
9780357512364
Edition
5th or later Edition
Item weight
1,062 grams
Dimensions
273x213x19 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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