Global Strategy in the Service Industries: Dynamics, Analysis, Growth
Language: English
Published by Routledge, 2017
- Softcover
- Used
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- Title
- Global Strategy in the Service Industries: Dynamics, Analysis, Growth
- Author
- Glowik, Mario
- Publisher
- Routledge
- Publication year
- 2017
- Condition
- Fair
- Binding
- paperback
- Language
- English
- ISBN 10
- 1138927937
- ISBN 13
- 9781138927933
- Item weight
- 12 ounces
- Dimensions
- 6x0x9
Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.
Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.
Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.
"Synopsis" may belong to another edition of this title.
About the Author
Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law, Germany. His research centers on issues related to internationalization and innovation processes, with a particular focus on global industry networks and its relevant actors.
"About the title" may belong to another edition of this title.
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