Global Tectonics-What Every Business Needs to Know (Custom Edition for Penn State Center for Global Business Studies)

Global Tectonics presents the revolutions that will shape the future of every facet of society and business. Aging trends, natural resource issues, dramatic advancements in technology, terrorism and immigration will have so dramatic an impact that no one involved in strategy should miss this compelling analysis. Worldwide, CEOs and senior managers need to prepare their industries for global tectonics. Business executives easily and often overlook such gradual developments — that is, until a major quake shakes their corporate foundations. Global What Every Business Needs To Know identifies thirteen global trends that will present the most formidable challenges to world business leaders in the next thirty years. Whether these tectonic shifts put industries through minor tremors or major earthquakes depends on how businesses have prepared for imminent change.