Global and Transnational Business: Strategy and Management

George Stonehouse, Jim Hamill, David Campbell, Tony Purdie

ISBN 10: 0471988197 / ISBN 13: 9780471988199

Published by John Wiley & Sons 30/03/2000, 2000

About this Item

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Bibliographic Details

• Title: Global and Transnational Business: Strategy and Management
• Publisher: John Wiley & Sons 30/03/2000
• Publication Date: 2000
• Language: English
• ISBN 10: 0471988197
• ISBN 13: 9780471988199
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

In Global and Transnational Business: Strategy and Management, the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management.

* Reviews the work of leading authors and presents this within the context of an integrative framework which establishes clear links between global strategy, global management and global competitiveness.
* Provides an understanding of turbulent international business environments.
* Explores key issues involved in the management and coordination of global companies.
* Analyses forces at work in the international business environment and their implications for business strategy.
* Contains numerous case studies of differing length: short cameo cases reinforce themes explored in the text and longer case studies are used to unify the main themes of the book.

About the Author

George Stonehouse is Principal Lecturer in International Strategic Management and Research Co-ordinator at Newcastle Business School, University of Northumbria. He is also Visiting Professor at Zhengzhou University of Technology, People's Republic of China. Jim Hamill is Reader in the Department of Marketing at University of Strathclyde. David Campbell is Senior Lecturer in Strategic Management at Newcastle Business School. Tony Purdie is Senior Lecturer in Strategic Management and Course Leader, International Programmmes at Newcastle Business School.