Globalisation and Functional Management (Reprint)

Contents Preface. I. Personnel management 1. Personnel policies and practices in a corporate enterprise a case study/Anil Kumar. 2. Impact of training and development on the job performance in the food industry/Harpreet Singh. 3. A study of recruitment selection and training in a manufacturing enterprise (a case study)/Hema Rawal. 4. Impact of training on the performance of a corporate enterprise/P.S. Nageswara Rao. 5. Wage productivity relationship in a corporate enterprise in a liberalised economy (a case study)/Prabhas Kumar Chakrabarti. II. Entrepreneurship development and SSI sector 6. Tourism industry and entrepreneurship development with special reference to Garhwal hills/H.P. Pandey Ram Sharan and A.K. Pokhriyal. 7. Small entrepreneurial business and Turnaround management/G.S. Batra and B.S. Bhatia. 8. Policy perspective and problems faced by SSI Units/Yogi Pal Singh. III. Operations management 9. Value analysis a management tool for cost reduction a case study/Gurmeet Singh Dhream. 10. Value engineering new paradigms for increased production and productivity/Narinder Singh Walia. 11. Inventory control management in a road transport corporation a case study/Ravinderjeet Singh. 12. Productivity improvement an economic analysis/Prabhas Kumar Chakrabarti. IV. Financial management 13. Management of financial and operational performance of a corporate enterprise a case study/Anil K. Sharma. 14. Institutional financing in Garhwal region an overview/Shardha Gupta. V. Management of development 15. New economic policy and emerging dimensions of management education/G.S. Batra. 16. A perspective for the economic development of a hills area a study of Garhwal region/R.C. Dangwal and Shardha Gupta. VI. General management 17. Accountability and control of corporate public sector enterprises in India/G.S. Batra and B.S. Bhatia. 18. Organisational effectiveness of primary health centres a case study/Satish Bansal. VII. Marketing management 19. The ignoramus buyer an empirical insight/H. Peeru Mohamed. 20. Repositioning of tourism as a product/S.V. Narayan and S. Saha. 21. Management of Sales in a co operative organisation a case study/M. Hampanna. 22. Salesperson of the 21 century towards a psychology of marketing/K. Rangarajan. Index. Globalisation and liberalisation are the recent trends in the emerging economies of the world. To cope with the challenges of survival competitiveness and growth business management discipline assumes much more importance. Functional management research is being recognised as a powerful tool of transformation of different sectors of a fast developing economy. Our knowledge about organisations and management practices within them is likely to be richer if it is based on both the practitioners experiences and the researchers rigorous empirical research. Management of an organisation is a mixture of science and art hence when forming models of business and management it is important that room is left for including not only scientific knowledge but practical wisdom also. Further focus on research skills of business managers (through formal course requirements in research methodology and practical research projects) is not only desirable but also mandatory if companies and other organisations are able to compete and survive in a fast competitive and turbulent business world. This book on Globalisation and Functional Management highlights the contemporary issues in functional management research. 472 pp.…