Go for No! Yes is the Destination, No is How You Get There

What if the biggest thing holding you back isn’t failure… but your fear of hearing the word “no”?

Too many people avoid rejection. They avoid asking, following up, selling, speaking up, posting online, making the call, sending the email, or putting themselves out there because 'no' feels personal.

Go for No! flips that thinking upside down.

Through a fast-paced business parable, copier salesman Eric Bratton wakes up one morning in a strange house belonging to an older, wildly successful version of himself. Over the course of one unforgettable weekend, Eric learns a counterintuitive lesson that changes everything:

The fastest way to success is to stop avoiding no.

Inside, you’ll discover:

• What it takes to outperform 92% of the world’s salespeople
• Why failing and being a “failure” are two completely different things
• A simple new way to set goals that makes taking action easier and more fun
• Why it’s important to celebrate both success and failure
• The Five Levels of Failure and how to move through them
• How to recover from rejection faster and keep moving forward
• Why the most empowering word in the world is not yes…

For over two decades, Go for No! has helped entrepreneurs, salespeople, leaders, creators, and professionals rethink rejection and take bigger chances in business and life.

Short, entertaining, and packed with practical insight, this is the kind of book people highlight, reread, and recommend for years.

If you’re tired of overthinking, holding back, or taking rejection personally, this book will change the way you think about asking forever.

Richard Fenton & Andrea Waltz are the Courage Crafters. As professional speakers, trainers, and authors they also call themselves "Failure Philosophers" and "Reject-ologoists" and are experts on achieving courageous breakthrough performance through increasing failure rates and other unconventional approaches.