Go To Market Strategy

Lawrence Friedman

55 ratings by Goodreads

Language: English

Published by Taylor & Francis, 2002

0750674601 / 9780750674607

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions: Which markets offer the best opportunities for profitable growth What do my target customers need How can I do a lot more business with them What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost Do I have the right product or solution How can I create broader customer interest in my offerings Do I have a winning value proposition What would make the 'message' more compelling - and drive more purchasing activity 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.…

Seller Inventory # 9780750674607

Title
Go To Market Strategy
Author
Lawrence Friedman
Publisher
Taylor & Francis
Publication year
2002
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0750674601
ISBN 13
9780750674607
Item weight
574 grams
Dimensions
234x187x35 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

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