Going East (Paperback)

Rudolf Tjandra

ISBN 10: 6026990127 / ISBN 13: 9786026990129

Published by Afterhours, Jakarta, 2017

About this Item

Paperback. A hands-on expert explains how to effectively build your business in East Asia by Dr. Rudolf TjandraA profound book on Marketing from Dr Rudolf Tjandra's perspective as s scholar- practitioner with over 25 years of solid experience in FMCG in Asia. This book provides fundamental thought from the author on 'what matters most' to run a successful business and to build a strong brand in the context of ASEAN market. The competitive environment becomes much more complex today due to technological change and disruption in the digital era, market dynamic and turbulence as well as the change of consumer behaviour and preference. Dr. Rudolf internalised on those elements and translated his deep analysis & understanding into strategies how to create values and opportunities abound in this part of the world. Recommended as a 'must read' for every marketing professional in FMCG and other industries, business owners, those working in the field of management profession to broaden their perspective & source of best practice ideas. A hands-on expert explains how to effectively build your business in East Asia by Dr. Rudolf Tjandra Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9786026990129

Bibliographic Details

• Title: Going East (Paperback)
• Publisher: Afterhours, Jakarta
• Publication Date: 2017
• Language: English
• ISBN 10: 6026990127
• ISBN 13: 9786026990129
• Binding: Paperback
• Condition: new

About this title

Synopsis

• A hands-on expert guide to effecetively build your business in East Asia 
• Recommended as a 'must read' for every marketing professional in Fast Moving Consumer Goods (FMCG)
• A unique handbook that explains ho to build your business in other industries, for business owners working in the field of management and advice to help broaden perspective and source best practice ideas

Going East provides fundamental thought from the author on 'what matters most' to run a successful business and to build a strong brand in the context of ASEAN market.
The competitive environment has become much more complex today due to technological change and disruption in the digital era, market dynamic and turbulance as well as the change to consumer behavior and preference.

Dr Rudolf internalizes those elements and translates his deep analysis and understanding into strategies on how to create values and take advantage of the opportunities that abound in this part of the world.
 
 

About the Author

Dr. Rudolf Tjandra is the Chief Marketing Officer and Director of one of the largest and most successful consumer goods company East Asia. In his 25 years of experience, Rudolf has held key management positions in some of the world leading companies in Indonesia and overseas.