Going East
Language: English
Published by Afterhours Books, 2016
- Hardcover
- Used
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
AbeBooks seller since January 28, 2020
Condition: Used - As new
US$ 24.33
Quantity: 19 available
Add to basketItem description from seller
Unread book in perfect condition.
Seller Inventory # 28748712
- Title
- Going East
- Author
- Tjandra, Rudolf
- Publisher
- Afterhours Books
- Publication year
- 2016
- Condition
- As New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 6026990127
- ISBN 13
- 9786026990129
- A hands-on expert guide to effecetively build your business in East Asia
- Recommended as a 'must read' for every marketing professional in Fast Moving Consumer Goods (FMCG)
- A unique handbook that explains ho to build your business in other industries, for business owners working in the field of management and advice to help broaden perspective and source best practice ideas
The competitive environment has become much more complex today due to technological change and disruption in the digital era, market dynamic and turbulance as well as the change to consumer behavior and preference.
Dr Rudolf internalizes those elements and translates his deep analysis and understanding into strategies on how to create values and take advantage of the opportunities that abound in this part of the world.
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About the Author
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GreatBookPricesUK
Woodford Green, United Kingdom
AbeBooks seller since January 28, 2020
Shipping rates from United Kingdom to U.S.A.
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