A hands-on expert guide to effecetively build your business in East Asia
Recommended as a 'must read' for every marketing professional in Fast Moving Consumer Goods (FMCG)
A unique handbook that explains ho to build your business in other industries, for business owners working in the field of management and advice to help broaden perspective and source best practice ideas

Going East provides fundamental thought from the author on 'what matters most' to run a successful business and to build a strong brand in the context of ASEAN market.
The competitive environment has become much more complex today due to technological change and disruption in the digital era, market dynamic and turbulance as well as the change to consumer behavior and preference.

Dr Rudolf internalizes those elements and translates his deep analysis and understanding into strategies on how to create values and take advantage of the opportunities that abound in this part of the world.

About the Author

Dr. Rudolf Tjandra is the Chief Marketing Officer and Director of one of the largest and most successful consumer goods company East Asia. In his 25 years of experience, Rudolf has held key management positions in some of the world leading companies in Indonesia and overseas.

"About this title" may belong to another edition of this title.

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