A hands-on expert guide to effecetively build your business in East Asia
Recommended as a 'must read' for every marketing professional in Fast Moving Consumer Goods (FMCG)
A unique handbook that explains ho to build your business in other industries, for business owners working in the field of management and advice to help broaden perspective and source best practice ideas

Going East provides fundamental thought from the author on 'what matters most' to run a successful business and to build a strong brand in the context of ASEAN market.
The competitive environment has become much more complex today due to technological change and disruption in the digital era, market dynamic and turbulance as well as the change to consumer behavior and preference.

Dr Rudolf internalizes those elements and translates his deep analysis and understanding into strategies on how to create values and take advantage of the opportunities that abound in this part of the world.

About the Author

Dr. Rudolf Tjandra is the Chief Marketing Officer and Director of one of the largest and most successful consumer goods company East Asia. In his 25 years of experience, Rudolf has held key management positions in some of the world leading companies in Indonesia and overseas.

"About this title" may belong to another edition of this title.

Store Description

**Please note our transit times are from the date of dispatch.** We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first purchase with us, or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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Pbshop.co.uk
Unit 22 Horcott Industrial Estate, Horcott Road, Fairford, GL7 4BX, United Kingdom

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Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.
Returns requested beyond this time will not be authorised.
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Orders are shipped from our UK warehouse. Delivery thereafter is between 4 and 14 business days. Please contact us if you have any queries about our services or products.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	10 to 20 business days	10 to 20 business days
First item	US$ 5.61	US$ 5.61

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.