Synopsis
The Group Head of PA Consulting GroupOs Global Technology division explains how to maximize the revenue- and profit-making potential of R & D and turn it into a catalyst for increasing shareholder value. Written in a jargon-free style and designed to be an easy read, Buckley provides chief executives and other top managers with the ammunition to ask searching questionsNquestions about their firmsO R&D activities and when returns on their shareholdersO investments can be expected. Based on interviews with chief executives and other top managers around the world, Going for Growth shows how to understand the distinction between "research" and "development," ensure business and technology strategies are in step to produce maximum returns, select technology winners, and much more.
From the Back Cover
How can growth-oriented firms accelerate revenue and profit growth? The key is R&D--realizing the value of technology. R&D. The term conjures up the image of an obscure stronghold run by scientists, outside of --and out of step with--a company's day-to-day, revenue-producing operations. But if you understand the concept of going for grown as explained in this groundbreaking book, you'll see the role of R&D in a completely different light. In Going for Growth, John Buckley, Group Head of the Global Technology division of PA Consulting----a leading management and technology consultant firm serving top-tier companies like Unilever, Genetech, Astra, and AT&T--shows you exactly how to maximize the profit-making potentiall of R&D and turn it into a catalyst for increasing shareholder value. Written in a gargon-free style and designed to be an easy read, the book provides chief executives and other top managers with the ammunition to ask searching questions--about their firm's R&D activities and the vast sums of moeny that are typically invested in R&D, often without a clear idea as to when a return can be expected. Based on interviews with chief executives and other top managers around the world, Going for Growth provides senior managers everywhere with a new perspective on increasing a company's worth--a perspective based on the active development of the R&D organization into one that exploits a broad range of technologies to develop innovative products that invrease shareholder value and support the company's growth. What results is an absolutely essential, practical resource for ensuring the health and wealth of your business in the 21st century.
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