The Golf Marketing Bible: The Ultimate Guide to Generating Players & Profits

Andrew Wood

ISBN 10: 1890777153 / ISBN 13: 9781890777159

Published by Select Press, 2009

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Bibliographic Details

• Title: The Golf Marketing Bible: The Ultimate Guide to Generating Players & Profits
• Publisher: Select Press
• Publication Date: 2009
• Language: English
• ISBN 10: 1890777153
• ISBN 13: 9781890777159
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Whatever type of club you run at whatever end of the market you are in, you'll find this book crammed full of proven, real-world, money-making marketing strategies!

In this book, you will discover:

Why Most Golf Club Marketing Fails!
How to Identify Your Perfect Customer
How to Measure Your Results
How to Develop the Perfect Marketing Budget
The Keys to Perfect Pricing - Dominate Without Discounting!
How to Develop Your Unique Selling Proposition
Legendary Lead Generation
50 Legendary Promotions
How to Design Ads that Actually Work!
Why Direct Mail is Your Secret Weapon for Membership and Real Estate Sales!
Building the Perfect Web Site
The Secrets to Building a Massive E-mail Database
The Secrets to E-mail Marketing
How to Increase Sales in Every Department
How to Generate Unlimited Referrals
Legendary Publicity
The Keys to Legendary Service
How to Develop Legendary Customer Loyalty
Creating a Legendary Experience for Your Customers
A Complete Plan for Dominating the Outings Market

About the Author

Andrew Wood

With a background of over 20 years in golf and marketing, Andrew Wood is an entrepreneur with a major track record of success in the business world. A pioneeer in using the internet for business, Andrew combined his love and knowledge of golf with his passion for marketing to form Legendary Marketing. He is regarded as the world's leading expert in the field of golf marketing and has done over 100 marketing seminars for the PGA of America, the National Golf Course Owners Association, the Canadian Golf Course Owners Association, and others.