The Good Business: How to Bootstrap a Business to $10m and Beyond (Paperback or Softback)

There is a kind of company that looks successful... and a kind that actually produces a good life. The Good Business is the latter.

The Good Business is profitable, stable, and built for the long term. It creates freedom instead of consuming it. It supports families, develops leaders, and grows steadily without sacrificing values, culture, or control. It may never be flashy, but over time, it wins.

Most entrepreneurs are never taught how to build this kind of business. They're taught to chase growth, funding, or exits, only to find themselves trapped in companies that depend entirely on them and take more than they give. This book defines a different path.

Drawing from their experience bootstrapping and scaling a company past $10 million in revenue, Christian Hyatt and Christian White name The Good Business and show how to build one, without venture capital or private equity, and without trading your life for your company.

If you believe business should make life better, not smaller, this book will show you what The Good Business is and how to build it.

Christian White (CW) is the president and cofounder of risk3sixty, overseeing strategy, operations, and people. CW is a steward of the business, working with an exceptional executive leadership team to guide the company's strategic vision, grow its culture, mentor leaders, and oversee client and team health. CW enjoys building high-performing teams, investing in people, and being a part of his team's and clients' growth journey. A native of Connecticut, CW received his BS from the United States Military Academy at West Point and served in the US Army as an Infantry Officer. After more than six years of service, CW transitioned to civilian life and received his MBA from the Georgia Institute of Technology, where he met Christian Hyatt and founded the risk3sixty we know and love today. CW calls Atlanta, GA home; he and his wife Rachel are raising three wonderful children, Christian, Noah, and Mikaela. Favorite activities outside of work include supporting his kids' sporting endeavors, coffee and adventure with Rachel, conducting mental and physical training with Bret, engaging with mastermind groups and his church family, and enjoying the deliberate practices of gratitude and of being present: here, now, at this time, in this place.

Christian Hyatt is the CEO and cofounder of risk3sixty, responsible for setting the vision for the team, ensuring the leadership team is "rowing in the same direction," creating purpose and alignment across the firm, and nurturing company culture. He is also the bestselling author of the critically acclaimed cybersecurity leadership book Security Team Operating System. With experience overseeing more than two thousand cybersecurity engagements, Christian is one of the most experienced experts in the nation. Under Christian's leadership, risk3sixty has been named to multiple prestigious lists, including Consulting Magazine's Best Firms to Work For (three times), Atlanta's Fastest Growing companies (seven times), and Atlanta's Best Places to Work (three times), as well as a HIRE Vets Platinum Honoree (twice). Christian has been named as one of Atlanta's Top CEOs. Christian has an MBA from Georgia Tech and a BBA from the University of Georgia. Christian is a Georgia Tech Technology and Management (T&M) corporate partner and Advisory Board Member for UGA's Management Information System Advisory Board. Christian lives in Atlanta, GA, with his wife Lauren and their three children: Lily, Benjamin, and Sonora. Outside of work, he enjoys church and community involvement, traveling with his family, speaking and writing, running, and pursuing new adventure activities.