Good Business in any Language: How to thrive in global markets

Take your business global - this 5 step LINGO model shows you how!

Businesses should never depend on a single customer - so why depend on a single marketplace? But ‘export’ can be a scary word. Many SMEs think it’s only for large companies - this book blows that myth out of the water!
A practical guide to getting started in the global marketplace with a simple, 5-step model (LINGO) that takes you from checking out the potential through to being fully operational.

The LINGO model is the foundation that underpins successful global trading:
• Learn the market • Information gathering • Navigate the market • Go operational • Open for business

This book is essential reading for SME executives who are looking for smart ways to grow their business globally.

This book is for you:

• if you are already selling globally, but not getting high returns on your investment
• if you are looking to expand to new export markets, but not sure which one to choose
• if you have never traded globally but would like to get started.

Today going global is no longer a luxury, it is a necessity. But it requires a global mindset and methodology to follow.

PRAISES FOR THE BOOK

'This book covers big picture concepts, from dealing with import tariffs, swings in currency values and that going global is a mindset, through to important, small details such as having business cards in the local language.
As Levent says: today, growing globally is no longer a luxury, it's a necessity.'
JANE MALYON, CHIEF SCONE GNOME AT THE ENGLISH CREAM TEA COMPANY LTD

'Global growth requires a global mindset”: how true! This book is an eye-opener, fuelling cultural empathy and outstanding communication, for lasting success. The LINGO model, backed by detailed insights, tips, and examples, will help any SME leader seeking to excel on a global stage.
KEVIN JOHNSON, GROUP CHAIR AND CEO COACH, VISTAGE INTERNATIONAL

'To succeed globally, you must see your brand through the eyes of your stakeholders! Understanding what motivates your employees, investors, and customers, in each geographical market is vital, especially in China. The LINGO methodology helps to simplify what can be a very complex process – giving a clear framework, to both balance risk and capitalize on opportunities.
DOMENICA DI LIETO, CEO EMERGING COMMUNICATIONS

This book is the exporters bible and it should be in every DIT ITA’s briefcase, when first discussing exporting with a client. It makes clear that ‘people buy from people’ and as British exporters we need to, if necessary adapt our products, services and attitudes to international business. I would like to see this book as the ‘go to’ reference for future business owners, export managers and their teams. Levent’s knowledge and skills need to be used to form a part of a company’s total exporting ethos. This is perhaps the best publication available when it comes to tutoring, both new and existing exporters.
STUART GIBBONS OBE, MD - LE MARK GROUP, D.I.T EXPORT CHAMPION

Loved it ! Good Business In Any Language is a comprehensive look at global trade for entrepreneurs and business owners. It is easy to follow and has a wealth of information, from the summary of globalisation to its description of the benefits and things to take into consideration. It contains a step-by-step guide to taking your business global.
ZEYNEP TURUDI, MD - TRUEDE LTD, D.I.T EXPORT CHAMPION

As always, Levent offers sensible and relevant advice in this book. In our long experience with communicating across languages, we have seen companies make the same expensive mistakes and ineffective choices. Make this your essential reading if you are trading internationally.
SUSANNAH POULTON, INTERNATIONAL TRADE ADVISER