The Good New Summer Time, a Probe of the Summertime Listening Audience of Today

The Good New Summer Time, a Probe of the Summertime Listening Audience of Today, published by the National Broadcasting Company, and printed in 1936. 12"x 9", 32pp, delightfully illustrated/designed throughout the publication. Bound in tick boards with a plastic comb binding. VG copy. [There is a little bit of damage to the plastic comb, but in general it is in VG shape and very functional. WORLDCAT loctates only six copies. [++] This work contains useful information regarding programming and advertising for the relatively new medium of radio.  The standards for the graphics are both light and a little complex--for example, in the display immediately below/center in the montage, we see a comparison between summer and winter adult audiences, the data points plotted in units of a standing man and seated woman listening to the radio. There really wasn't that much data to be displayed, though the designers managed to fill the page in a pleasing way. It seems, overall, that this was an uncommon effort to display a small amount of highly useful limited-distribution data in an engaging manner.…