From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best
Language: English
Published by McGraw Hill, 2010
- Softcover
- Used
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- Title
- From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best
- Author
- Schroder, Richard M.
- Publisher
- McGraw Hill
- Publication year
- 2010
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0071718117
- ISBN 13
- 9780071718110
- Series
- Book 59 of 81: MARKETING/SALES/ADV & PROMO
When things don't go well on a sales call, you probably ask yourself, "Why did I lose that sale?" . . . and then move on.
But the question remains: Why did you lose that sale? Learning the answer though Win Loss Analysis can mean the difference between landing and losing the next sale. From a Good Sales Call to a Great Sales Call teaches you how to assess your strengths and weaknesses based on Win Loss information you can get from the most qualified source available―the buyer. You'll learn how to:
- Approach postdecision prospects for Win Loss debriefs using best practices and proper etiquette
- Design a comprehensive Win Loss interview guide
- Obtain more candid and accurate Win Loss feedback from prospects
- Use aggregate Win Loss data to identify important patterns in your techniques
- Double down on what works and improve what doesn't to close more sales than ever
Step 1. Discover the Benefits of SuccessfullyDebriefing with Prospects
Step 2. Understand the Postdecision Mind-Set of the Prospect
Step 3. Recognize How Salespeople Can Inhibit the Feedback Process
Step 4. Design a Prospect Debrief Questionnaire
Step 5. Utilize Proven Interviewing Techniques for Conducting Debrief Calls
Step 6. Identify and Analyze Your Win Loss Trends
Step 7. Benchmark Your Feedback
Step 8. Implement the Right Techniques to Increase Your Close Rate
Refreshingly direct and right to the point, the Win Loss Research system is based on 12 years of research and thousands of sales prospect interviews. This comprehensive, powerful program leads to better sales techniques and increased close rates. In short, it works.
"Synopsis" may belong to another edition of this title.
About the Author
Richard M. Schroder is President of Anova Consulting Group, a market research and consulting firm. He is a sought-after speaker and a recognized thought leader in win/loss analysis and sales training. He lives in Chestnut Hill, MA.
"About the title" may belong to another edition of this title.
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