From a Good Sales Call to a Great Sales Call: Close More By Doing What You Do Best (MARKETING/SALES/ADV & PROMO)

Name: From a Good Sales Call to a Great Sales Call: Close More By Doing What You Do Best (MARKETING/SALES/ADV & PROMO)
Rating: 3.44 (9 reviews)
Author: Schroder, Richard M.
ISBN: 9780071718110

Schroder, Richard M.

9 ratings by Goodreads

Language: English

Published by McGraw-Hill, 2010

0071718117 / 9780071718110

Series: Book 59 of 81 - MARKETING/SALES/ADV & PROMO

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Title: From a Good Sales Call to a Great Sales Call: Close More By Doing What You Do Best (MARKETING/SALES/ADV & PROMO)
Author: Schroder, Richard M.
Publisher: McGraw-Hill
Publication year: 2010
Condition: Very Good
Binding: Soft cover
Language: English
ISBN 10: 0071718117
ISBN 13: 9780071718110
Item weight: 317.5 grams
Series: Book 59 of 81: MARKETING/SALES/ADV & PROMO

Create a Tailor-Made Sales Strategy Using Lessons from the Field!
When things don't go well on a sales call, you probably ask yourself, "Why did I lose that sale?" . . . and then move on.

But the question remains: Why did you lose that sale? Learning the answer though Win Loss Analysis can mean the difference between landing and losing the next sale. From a Good Sales Call to a Great Sales Call teaches you how to assess your strengths and weaknesses based on Win Loss information you can get from the most qualified source available―the buyer. You'll learn how to:

Approach postdecision prospects for Win Loss debriefs using best practices and proper etiquette
Design a comprehensive Win Loss interview guide
Obtain more candid and accurate Win Loss feedback from prospects
Use aggregate Win Loss data to identify important patterns in your techniques
Double down on what works and improve what doesn't to close more sales than ever

Filled with sample dialogs you can use with prospects, From a Good Sales Call to a Great Sales Call is neatly organized into eight easy-to-follow steps that take you through the whole process:

Step 1. Discover the Benefits of SuccessfullyDebriefing with Prospects
Step 2. Understand the Postdecision Mind-Set of the Prospect
Step 3. Recognize How Salespeople Can Inhibit the Feedback Process
Step 4. Design a Prospect Debrief Questionnaire
Step 5. Utilize Proven Interviewing Techniques for Conducting Debrief Calls
Step 6. Identify and Analyze Your Win Loss Trends
Step 7. Benchmark Your Feedback
Step 8. Implement the Right Techniques to Increase Your Close Rate

Refreshingly direct and right to the point, the Win Loss Research system is based on 12 years of research and thousands of sales prospect interviews. This comprehensive, powerful program leads to better sales techniques and increased close rates. In short, it works.

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