A comprehensive analysis of the soap opera format throughout Europe (including the UK and the Republic of Ireland) covering not only home-produced soaps, but also imported soaps from Australia, the US, South America and elsewhere which are screened throughout Europe. Topics covered in the text include: a definition of the soap and related genres; analysis of their audiences; similarities and differences in plots and themes from country to country; the importance of scheduling and screening times; and the shifting balance between home-produced and imported soaps.

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