Google Advertising Tools: Cashing in with AdSense and AdWords
Harold Davis; David Iwanow [Contributor]
Language: English
Published by O'Reilly Media, 2009
- Softcover
- New

Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
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- Title
- Google Advertising Tools: Cashing in with AdSense and AdWords
- Author
- Harold Davis; David Iwanow [Contributor]
- Publisher
- O'Reilly Media
- Publication year
- 2009
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 0596155794
- ISBN 13
- 9780596155797
- Edition
- 2nd Edition
- Item weight
- 20 ounces
- Dimensions
- 7x0x9
You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.
- Learn how to create effective campaign plans for your website
- Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
- Drive traffic to your website and make money as an advertising host
- Add AdSense code and Google search to your site
- Learn how content, search, and referral ads perform
- Create and edit AdWord campaigns
- Monitor AdWords activity and improve your campaign's performance
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BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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