Google Adwords : The Practical Guide for Small Businesses: More Traffic, More Customers, More Sales, Bigger Profits for Your Business

Google AdWords expert Jackie Key provides a practical guide for small businesses; Google AdWords is demystified with solid, proven, practical advice specifically for small business owners with easy to follow step by step processes and handy tips and checklists.
In this book discover how you can: • Get onto page 1 of Google fast • Make sure your business is ready for the power of Google • Avoid the costly mistakes that so many business owners make when setting up campaigns • Identify niche market opportunities to grow your business whilst avoiding the 'big boys' • Write great adverts that get clicks and landing pages that get sales • Set up the tracking needed to really understand what is working and what isn't • Optimise your campaigns for better return on investment • Build on your success with Google's Display Network and Remarketing opportunities • Make bigger profits for your business using Google AdWords
“Jackie Key has helped us grow our business, generating leads and sales for us. Turnover increased by 22% with the AdWords Campaign easily paying for itself. The campaigns worked so well that we've extended the campaigns to include additional services beyond the Apple product repairs and we are also using Google Remarketing." - Marcus Nelson, Funkyfones
“Jackie really is an expert in her field. She knows how to get results for your business and delivers training and strategies that really work. Her input and advice have been invaluable for us in creating a website that people want to visit. I would not hesitate to recommend Jackie at Key Principles to anyone who’s serious about expanding their online presence” – Kate Tyler, Shake Social

Jackie Key owns a number of successful businesses. She has over 20 years' experience in Marketing and over 10 years' experience implementing Google AdWords campaigns for clients and her own businesses too. A Google Partner, she is a Google AdWords Advanced Search and Display Certified Consultant.