Synopsis
Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google's has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What's the catch? The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually *spending* it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month. But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire "playbook" -- no holds barred, nothing left out -- for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month. The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant's impact and grow your nonprofit organization. Don't know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn't work? No problem: it's all covered in great detail in the playbook. It's the only guide you'll ever need to taking your nonprofit to the next level.
About the Author
About Josh Barsch: Josh Barsch is the founder and CEO of StraightForward Interactive, the world's first search engine advertising firm and a Google Premier Partner agency. His other books include "Confessions Of A Scholarship Judge" and "Rebel Resume," and his speaking engagements have taken him everywhere from Minneapolis to Vienna to Harvard University. He holds an M.A. in Journalism from the University of Missouri, where he was the Pulitzer New Media Fellow. He lives in Rapid City, S.D., with his daughter Mia, sons Ezra and Lorenzo, a giant chocolate Lab named Fernando, and the occasional mouse here and there that burrows inside to take refuge from the frigid winter cold. About Steve Isaacs: Steve Isaacs is a recovering attorney (University of Missouri Law, Class of '99) and the Managing Partner at StraightForward Interactive, where he has been a Google Adwords certified expert for over a decade. He also has extensive experience in the world of nonprofits, including serving on the board of directors for the Vincent P. Gurucharri Foundation, which provides financial assistance to low-income cancer patients. Steve lives in Columbia, Mo., with his wife Stephanie, son Vincent, and their two dogs, Virgil & Clementine.
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