A huge editorial success in Italy, this technical manual explains how to get the best results from Google Tag Manager. It starts from absolute zero, guiding readers through a tool with revolutionary potential—one that many have yet to understand! Italian Amazon bestseller for its category, this book now comes out in a new English edition. It is considered the missing guide to Google Tag Manager by many specialists in the field and is now up-to-date with the latest GTM developments, case studies, and expert opinions, plus an entire chapter dedicated to e-commerce. Don’t miss the three free bonuses worth € 338!

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