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Bibliographic Details

Title

Google Tag Manager Developer Guide: Everything you ever wanted to know to launch successfully

Publisher

CreateSpace Independent Publishi

Publication Date

2014

Language

English

ISBN 10

1499622589

ISBN 13

9781499622584

Binding

Paperback

Condition

Very Good

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About this title

Synopsis

A guide that walks you through the steps needed to install Google Tag Manager correctly. This includes technical & tactical planning, dataLayer naming conventions, quality assurance processes, steps to reduce human errors, IT department on-boarding, security tips and migration checklists.

About the Author

Phil is an independent digital analytics, SEO and PPC consultant based in the UK. Over the past 14 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster” is the motto behind Phil’s approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a Google Analytics certified individual and holding search marketing certifications from both search engines (Google and Bing). He has answered over 750 Google Analytics forum questions and is a Top Contributor in the Google Tag Manger community.

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Store Description

We are a family run online bookshop based in Wales at the western edge of the Brecon Beacons National park and have been selling books online since October 2004. I have always had a love of books and it eventually got to the stage where my own book collection began to take over the family home! I reluctantly decided to sell a few of my own books on Amazon and was astonished at how quickly they sold. I was hooked and decided to start buying and selling books as a small part-time business from my spare bedroom. The business rapidly expanded, taking over the spare bedroom and my garage, swiftly followed by a spare bedroom in my mother's house and her garage! I acquired a small industrial unit in February 2007 and took the plunge to go full-time in March 2007, closely followed by my wife in September 2007. In October 2007 we moved in to larger premises and also took on our first members of staff to assist with the ever increasing workload. Our aim is to ensure that the people who buy our books enjoy the same service that we would hope for when purchasing a book ourselves. To that end, we endeavour to give all our books accurate descriptions, price them accordingly and dispatch swiftly and safely. All orders are dispatched within one working day, Monday to Friday. We will endeavour to answer all queries by email within 24 hours.

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Goldstone Books
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Goldstone Books Limited
Cilyrychen Industrial Estate, Llandybie, Carmarthenshire, SA18 3GY.
Email: customerservices@goldstonebooks.co.uk - Phone: 01269 267070
Company registration number: 06817864. VAT registration number: 920299721
Managing Director: Ashley Stamford-Plows

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