Got Game: How the Gamer Generation Is Reshaping Business Forever

John C. Beck,Mitchell Wade

ISBN 10: 1578519497 / ISBN 13: 9781578519491

Published by Harvard Business Review Press, 2004

About this Item

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Bibliographic Details

• Title: Got Game: How the Gamer Generation Is Reshaping Business Forever
• Publisher: Harvard Business Review Press
• Publication Date: 2004
• Language: English
• ISBN 10: 1578519497
• ISBN 13: 9781578519491
• Binding: hardcover
• Condition: Very Good

About this title

Synopsis

Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business. While games have made this group dramatically different in terms of their attitudes, expectations, and abilities, the potential of this generation has scarcely been noticed in most organizations. But managers won't be able to ignore gamers for long. Comprised of millions of rising professionals in the U.S. alone, the gamer generation will ultimately dominate the workforce - and they are already changing the rules of business.
Beck and Wade dispel common myths about gamers and reveal them as committed, team-oriented professionals who play to win. They offer specific strategies today's managers can use to bridge the generation gap and unleash gamers' hidden potential.

About the Author

John C. Beck is President of North Star Leadership Group, a senior adviser at Monitor Group, and Senior Research Fellow at the Annenberg Center of the Digital Future, University of Southern California.