Got Game: How the Gamer Generation Is Reshaping Business Forever
John C. Beck; Mitchell Wade
ISBN 10: 1578519497 ISBN 13: 9781578519491
Published by Harvard Business Review Press, 2004
Used
Hardcover
From
ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since March 24, 2009
This specific item is no longer available.
About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1578519497I4N00
Synopsis:
Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business. While games have made this group dramatically different in terms of their attitudes, expectations, and abilities, the potential of this generation has scarcely been noticed in most organizations. But managers won't be able to ignore gamers for long. Comprised of millions of rising professionals in the U.S. alone, the gamer generation will ultimately dominate the workforce - and they are already changing the rules of business.
Beck and Wade dispel common myths about gamers and reveal them as committed, team-oriented professionals who play to win. They offer specific strategies today's managers can use to bridge the generation gap and unleash gamers' hidden potential.
About the Author: John C. Beck is President of North Star Leadership Group, a senior adviser at Monitor Group, and Senior Research Fellow at the Annenberg Center of the Digital Future, University of Southern California.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Got Game: How the Gamer Generation Is ...
Publisher: Harvard Business Review Press
Publication Date: 2004
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket