In a world teeming with data, we ourselves become the maths gurus' most prized specimens. In They've Got Your Number., Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our behaviour - what we do, who we are, how we work, chat, play and shop - everything that makes us individuals. In doing so, they will change every aspect of our lives. They've Got Your Number. examines one of the great undertakings of the twenty-first century - the mathematical modelling of humanity. It's a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Bibliographic Details

Title: They've Got Your Number.: Data, Digits and Destiny - how the Numerati are changing our Lives
Publisher: Vintage Publishing, United Kingdom, London
Publication Date: 2009
Language: English
ISBN 10: 0099507021
ISBN 13: 9780099507024
Binding: Paperback
Condition: Very Good
Weight: 181 grams

About this title

Synopsis

In a world teeming with data, we ourselves become the maths gurus' most prized specimens. In "They've Got Your Number", Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era, in which mathematicians are starting to map individual human behaviour - what we do, who we are, how we work, chat, play and shop - and in doing so, will change every aspect of our lives. "They've Got Your Number" is a book about one of the great undertakings of the twenty-first century - the mathematical modelling of humanity. Much in the same way as neuroscientists are mapping our brains, the Numerati are mapping our behaviour - everything that makes us individuals. Stephen Baker navigates us through a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.

About the Author

Stephen Baker began covering technology for BusinessWeek as Paris-based European correspondent 1998. He moved to New York in 2002 as acting senior editor for info tech, and is now a senior writer. He is a leader in new media at BusinessWeek and coauthor of Blogspotting.net, a blog featured as one of the 50 blogs to watch by The New York Times.

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