Government Aided Rural Product Promotion and Development

This book explores how government agencies in Thailand and Australia, two countries with long and rich history and culture that draw millions of tourists around the world preserve and promote their culture and tradition by showcasing, developing and selling products made in rural and regional areas. The authors compare the support respective government agencies give to traditional ethnic and indigenous products while investigating the challenges faced by those trying to sustain their livelihoods within the industry. This book also identifies possible solutions for government agencies in both countries rethink their strategies towards preserving and protecting native cultures and their livelihood while motivating future generations to continue to build on their rich heritage. This book is a must read for those interested in understanding how native ethnic and indigenous cultures sustain their livelihood in an era of globalisation and new challenges like the COVID-19 pandemic.