Title: Government Marketing Best Practices: Real World Tactics On How To Grow Mindshare And Increace Marketshare To Grab A Bigger Slice Of The World's . - Fortune One - The U.S. Federal Government
Publisher: Amtower & Co
Publication Date: 2005
Language: English
ISBN 10: 0976486709
ISBN 13: 9780976486701
Binding: Paperback
Condition: As New
Dust Jacket Condition: No Jacket
Weight: 0.65 pounds

About this title

Synopsis

This book provides the best marketing tactics for selling to the world�s largest vertical market, the U.S. federal government. �Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It�s THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . ..� --Amy Africa, President, Creative Results

About the Author

Mark Amtower is the founding partner of Amtower & Company. He is recognized as a leading authority on Federal marketing and consults with senior management in several companies on government marketing programs. Since 1985, Amtower & Company has been providing critical marketing information to companies selling to the Federal government - both novices and experienced marketers alike looking to create, maintain and grow marketshare. Each year Mr. Amtower advises a carefully selected group of CEOs and other top managers at government contractors, manufacturers, and B-to-B catalog firms on matters concerning government marketing. Mr Amtower resides in Highland, Maryland with his wife and two children.

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